UK freesurfer Oli Adams renews ambassador relationship with dryrobe

Blog - UK freesurfer Oli Adams renews ambassador relationship with dryrobe

UK freesurfer Oli Adams renews ambassador relationship with dryrobe

3 minute read

More exciting news from the dryrobe team - we’re proud to announce that we’ve renewed our relationship with Oli Adams as a brand ambassador. A well-known name in UK surfing, Oli is incredible to watch in the water and we’re proud to have had him as part of the dryrobe team for some time now and we’re looking forward to continuing to work with him.

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Oli initially started his career as a surfer in what’s seen as the conventional way - entering competitions and making a name for himself on the contest circuit - claiming Junior and Open titles along the way. He also traveled the world as one of the only Brits to ever compete full time on the World Tour.

In recent years he’s moved away from competing full time and has instead focussed on a career as a free surfer - which has led him to explore the coasts of the UK and Ireland to surf some of the most amazing waves these islands have to offer. As well as that, Oli regularly travels to more exotic locations around the world throughout the year in his quest to find and surf perfect waves. When he’s not away, you will most likely catch him hanging out with his wife and kids and surfing his home break of Fistral in Newquay, Cornwall.

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We’re proud to work with Oli and to have him as part of the dryrobe team - he’s an unbelievable talent in the water and at the same time is one the most down to earth and humble guys out there. We couldn’t ask for a better ambassador for the dryrobe brand.

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Speaking about the announcement, Oli said: “I'm very happy to continue my relationship with such a great brand whose products are a must for what I do. I can’t imagine not having my dryrobe with me now and I’m sure everyone else who has one would say the same”

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Gideon Bright, Founder and Director of dryrobe added: “It’s great to have been working with Oli for some time now and so we’re naturally very pleased to be continuing such an awesome partnership. We know he’s got some amazing projects in the pipeline and can’t wait to see what he’s been up to this year!”

Pictures: Luke Gartside @lugarts